What is Zomler?
Zomler is a creator-analytics platform that turns a creator's public Instagram data into clear analytics anyone can look up. Search any account and get engagement rate, top posts, content breakdown, and real audience demographics — free. Brands and agencies use it to vet creators on real numbers instead of edited screenshots.
Why Zomler exists
Creator deals still run on screenshots that anyone can fake, and the native apps show vanity counts but not what actually matters — how engaged the audience is, who is really following, and whether the followers are real. Zomler computes those from public data and shows exactly how each number is derived, stamped with when it was last pulled.
How Zomler computes creator metrics
Everything comes from public data. Engagement rate is average likes plus average comments, divided by followers, times 100, from recent public posts — so the number matches what you would calculate by hand. Audience demographics (age, gender, country, city, and how many followers are real) come from a data provider. Growth history builds up as we re-check an account over time, so early on it is sparse and fills in with each look-up.
Zomler vs. screenshots and scrapers
| Approach | The data | Who owns it |
|---|---|---|
| Screenshots & PDF media kits | Unverifiable, easily edited | Nobody trusts them |
| Scrapers (Social Blade, HypeAuditor) | Estimated public data on everyone | The tool, sold to brands |
| Zomler | Public data, computed transparently & timestamped | Free to look up |
Who Zomler is for
Creators use Zomler to see their real engagement and audience the way a brand would. Brands and agencies use it to check a creator's real engagement rate, audience quality, and sponsored-vs-organic performance before a deal — instead of trusting a media-kit PDF.
Zomler is operated by Zomler, Inc.. It is an independent analytics service and is not affiliated with Instagram, Meta, YouTube, or Google. Questions? Email support@zomler.com.